• Jeff Haden


    The Motivation Myth overturns the beloved (but false) idea that motivation leads to success. Instead, small successes lead to constant motivation - and let you achieve your biggest goals while also having more fun.

    Get Your Copy on Amazon


The Motivation Myth

It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through.

But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal.

Haden shows us how to reframe our thinking about the relationship of motivation to success.

He meets us at our level - at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the past - and offers practical advice that anyone can use to stop stalling and start working on those dreams.

Read An Excerpt from The Motivation Myth
  • Taking the Mystery
    Out of Accomplishment

    Haden takes the mystery out of accomplishment, proving that success isn’t about spiritual awakening or a lightning bolt of inspiration (as Tony Robbins and adherents of The Secret believe) but instead, about clear and repeatable processes that guarantee success — and daily doses of motivation.

    In short, motivation isn’t something you get — motivation is something you create.

    And that’s why success — and happiness — isn’t for the uniquely-qualified; it’s possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive changes in your life.

Praise for
The Motivation Myth

"Jeff Haden knows what many people don’t: that success is less about searching for motivation and more about muddling through until you achieve something motivating. This clear, enjoyable book has plenty of advice on how to do that.”

- Adam Grant, NYT Bestselling Author of Give and Take, Originals And Plan B with Sheryl Sandberg

"Jeff Haden’s writing lives at the intersection of science, emotion, success, and irresistible story telling. Once you’ve read The Motivation Myth, you’ll never sit around waiting for inspiration or motivation to hit, like some kind of gift from the gods. Instead, you’ll go out and get it."

- Eric Schurenburg, Inc. Media President and Editor-in-Chief

“Sometimes, your computer gets stuck, and the pros know you can press Command+Option+ESC to break out of the loop. Jeff Haden’s book is like that, but for your life. Read it and learn how to break out your negative loops without needing a complete shut-down.”

- Dharmesh Shah, HubSpot co-founder and CTO

"Jeff Haden is one of the biggest writers working online today not because he's a genius but because he follows the advice in this book. It's not about motivation, it's about process--and hard work."

- Ryan Holiday, Bestselling Author of The Obstacle Is The Way And The Ego Is The Enemy.

"The whole book is shockingly good. I say 'shockingly' because Jeff contradicts common wisdom about how to tackle big goals. He argues that if you wait for motivation to motivate you, nothing will change in your career or life. He writes, 'There is only one recipe for gaining motivation: success... Specifically, the dopamine hits we get when we observe ourselves making progress.' So make some progress, and go grab yourself a copy of this superb book."

- Bruce Kasanoff, Ghostwriter & LinkedIn Influencer

The Motivation Myth

The Motivation Myth overturns the beloved (but false) idea that motivation leads to success, instead, small successes lead to constant motivation - and let you achieve your biggest goals while also having more fun.

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